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Omar Faruk
Jun 30, 2022
In Welcome to the Forum
SEO was added later in many organizations. Identify available SEO opportunities based on the campaigns run by other marketing teams. SEO shouldn't live in silos, so get out there and see how to extend your search footprint through content, partnerships, PR, or inbound links. Perform conflict topic analysis Does your SEO footprint match the topic your buyers are searching for during peak hours? Competitive topic analysis shows how good you are for each topic your business needs to rank. Prior to your content planning session, identify weaknesses in topics that require additional investment to be optimally positioned during peak hours. advertisement Continue reading below In the summer months before us, many organizations are staring at SEO downturn. Take this opportunity to expand your ghost mannequin effect SEO footprint by making better use of search trends, audience insights, and seasonally tailored editing calendars. Other resources: How to leverage seasonal content for SEO campaigns How to optimize seasonal keywords We recommend using one URL for all seasonal content below Can I write a signature line contribution or guest blog post on another publication's site, including a training plan to stay healthy during the summer? All this goal is not to push your product into your buyer's throat during the late months. You simply want to be present and relevant in your buyer's mind all year round. Create a seasonal editing calendar Publications in your industry don't write articles only during the busy season, so why does your business run differently? Align the editing calendar for topics that peak in a particular month to topics and events related to buyers for the rest of the year. Here is an example of how to do this at a patio furniture company. seo seasonal editing calendar During the late months, there are many topics that your buyers are interested in engaging outside of your core product. advertisement Continue reading below Fill in the blanks for this content for your customers and think of your editing calendar as a 12-month rolling cycle, rather than publishing content only during peak purchase seasons.
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Omar Faruk

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