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sukanto Kuri
Jul 13, 2022
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In this article, the author will start from the meaning of non-planar expansion of graphic design, and discuss the realization method of non-planar expansion in detail, aiming to provide some specific operation ideas for the expansion of graphic design to multi-dimensional space. 1 The meaning of non-planar expansion Generally speaking, non-planar expansion in graphic design must meet the following three characteristics: First, the form of expression is non-planar. The primary feature of non-planar expansion is to break through the two-dimensional limitation of the plane and extend to other spatial dimensions. For example, the image in the plane is given a certain height, so that it becomes a raised three-dimensional image, or a still image becomes a dynamic image, and so on. [1] Take the outdoor advertisement designed Photo Manipulation Services by Ogilvy & Mather Singapore for NikeSpeed ​​sports shoes as an example, see Figure 1 (the picture is taken from the media resource network). The track connects the light boxes into a whole. On the side of the last light box, the designer ingeniously added the effect of a box being broken, so as to convey the product performance of Nike running shoes. Second, the production method is not printing. The non-printing feature of the non-planar expansion of graphic design means that the works are represented by means other than hand-painting and printing. Such as borrowing objects or landscapes in the environment to participate in the design expression, or using light sources to project images as part of the work, etc. Take the advertisement designed by Ogilvy & Mather in Auckland for Nestle energy drink as an example, see Figure 2 (from Nitu.com), the designer connected four power cables to the four corners of the Nestle energy drink packaging, and one end was connected to a lamp, it looked like As if the Nestle drink powers the lamp, the energy-rich character of the drink is conveyed in an exaggerated manner. Third, the category of thinking is non-planar.
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sukanto Kuri

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